scenario planning

Gen Mgt
a technique that requires the use of a scenario in the process of strategic planning to aid the development of corporate strategy in the face of uncertainty about the future. Scenario planning was developed in a military context during the 1940s. Its use in a business context was pioneered at Royal Dutch Shell during the 1960s and increased after the 1972 oil crisis. The process of identifying alternative scenarios of the future, based on a variety of differing assumptions, can help managers anticipate changes in the business environment and raise awareness of the frame of reference within which they are operating. The scenarios are then used to assist in both the development of strategies for dealing with unexpected events and the choice between alternative strategic options.

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  • scenario — 01. My cousin has written a [scenario] for a movie, and it has just been sold to a major Hollywood producer. 02. During their training, police officers have to look at all kinds of [scenarios] and discuss what course of action to take in a given… …   Grammatical examples in English

  • Long range planning — Planning for the future has had a long history. The East India Company may not have promised to win the whole of the Indian subcontinent as a result of its efforts (though it ultimately did just that), but it certainly did understand it was… …   Wikipedia

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